If you have a website, you already know the importance of connecting with your audience, whether they’re just down the street, across the country, or around the world.
It’s no longer simply a matter of having a website. You have to reach out and engage with your prospective customers and clients, tell your story, and build the know-like-trust factor that’s so important to sales. Social media, blogging, email newsletters are all good ways to reach customers, but it’s video that’s exploding in digital marketing right now.